LinkedIn is jumping on the short-form video bandwagon, testing a TikTok-inspired feed within its app. This move follows similar launches by Instagram, YouTube, Snapchat, and Netflix to capitalize on the format’s popularity.
Unlike other platforms, LinkedIn’s feed maintains a professional focus, likely featuring career advice, job search tips, and industry insights. According to Microsoft-owned LinkedIn, this shift aims to boost engagement as video becomes a preferred format for learning from experts.
The feature is currently in early testing, with limited availability. Its launch suggests an opportunity for creators specializing in professional development content to reach a new, targeted audience. LinkedIn may explore monetization options in the future to further attract creators.
