Puma has been able to turn around a situation that seemed critical thanks to a brilliant marketing campaign. News that seemed disastrous for the interests of the multinational has ended up becoming quite the opposite.
Two weeks ago, Marc Cucurella had an eventful match against Tottenham. The Spanish full-back suffered two inopportune slips that led to the Spurs’ first two goals. The Catalan, frustrated, ran up to the band to change the pair of Puma boots he was wearing for other old ones, also from the German brand. From there the falls seemed to end.
Puma and Cucurella sign a brilliant marketing campaign.
The match continued as normal and, despite starting off losing, Chelsea managed to turn it around to end up winning the derby 4-3. After the crash, the Spanish international apologized to his fans through social networks with an image of his boots in the trash and a message: “Sorry blues.”
It’s not how you slide…
Everything seemed bad for Puma, but on their social networks they have campaigned about what happened with a photo of Cucurella opening his arms next to a sign “Caution: wet floor.” Accompanying the image was a message that said: “It’s not how you slip, it’s how you recover”, referring to the comeback of the Londoners after starting off on the wrong foot.
In addition, they placed these slippery floor posters in different parts of the English capital, with the doll that falls to the ground sporting curly hair similar to that of the footballer. A nice nod after the unfortunate falls of the Chelsea full-back, who this past weekend was once again the protagonist after scoring a goal and being sent off.
