Surely Madrid does not know what is coming. The capital of Spain has become one of the main cities in the world to celebrate major events, but what will happen next fall is out of the ordinary.
And an NFL game is an experience that very few cities outside the United States can celebrate. We are talking about massive audiences that quadruple almost any match played in Spain, unforgettable parties throughout the previous week, an invasion of fans from all over the world… and above all a match that could trigger the fever for the ‘football’.
The American football league announces that Madrid will host a match
The devastating SEO data. Only the Classic can compete in global television impact with an NFL game that is capable of putting the entire United States in front of the television. In fact, 93 of the 100 most viewed broadcasts of 2023 were NFL games with an average of almost 20 million viewers and a maximum (Super Bowl) of more than 100 million
Spain has to show off to the planet and there is no better showcase than a new Santiago Bernabéu born and forged for these struggles. In the hands of the North American marketing geniuses and with the possibilities offered by the 360 video scoreboard, the roof or the ‘SkyBar’, the final result could be a before and after in what we commonly know as a spectacle.
Impressed by Madrid
“We are very excited to go to Madrid and be able to celebrate a game at the Santiago Bernabéu,” say sources from the NFL who reveal that they were captivated by the white coliseum.
The party that the American competition has prepared for its first visit to Spain will be something different from what the Spanish public knows. The landing will take place throughout the week and will reach all the best-known places in the capital. The most traditional corners will be taken over by bears, dolphins or other fauna in the league. It seems that the Chicago Bears and the Miami Dolphins have an advantage to travel to Madrid as they are the two teams associated with Spain for years due to the competition itself within the expansion strategy of the NFL itself.
Caleb Williams, before the game against the Jaguars
The mystery of the success of this competition is perfectly understood when experiencing it firsthand. An advanced sport that exports its innovations to the rest. Who knows if in a few years in LaLiga we will see the ‘speaker’ warming up the stands at each corner as if it were a ‘third down’, the coach speaking with an intercom with his captain for a few seconds in each play as happens with the ‘ quarterback’ or a decibel marker to spur the masses. Unlike some soulless environments, an NFL game is a boiler-making machine. Everything is prepared so that the fan lives, feels and gets excited every minute. Exporting something like this to football could finally motivate the anesthetized fan.
Three memorable hours
These days in London, the lifelong English fan has left the Arsenal or Chesea shirt in the closet to put on the Bears, Jaguars Jets and the rest of the teams. But this passion for ‘American football’ does not arise overnight. The transformation of The City since the arrival of the ‘Yankees’ in 2007 has been spectacular, managing to fully immerse itself in the most classic of sports cultures. Changing the tastes of a British person is not easy and the NFL has done it in a radical way, turning each game into a remix of anthems, songs and flags that combine perfectly. From ‘Sweet Caroline’ to ‘Mr Brightside’, the two cultures merge in three hours of memorable match.
The Bears celebrate a touchdown to the delirium of the public
This perfect union of two ways of seeing life and sport will make a leap towards Spain to increase the benefits of bringing together the best of each country. The NFL lands in a city eager to show off its status in the new established ‘post-pandemic’ order and that has jumped on board without thinking about the best tournament that exists. It can be exciting to witness the surprises that the organization will have prepared to once again leave the staff speechless.
The new Camp Nou, the next one
The Spanish expansion, of course, does not end in Madrid. The NFL has set its eyes on our country, which it has seen “a lot of potential.” It will be the capital that will premiere matches in 2025, but Barça’s new Camp Nou is marked in red to take the baton of the ‘Spain International Game’. In a few years, Spain may have more than one game per season like England and Germany, but what is clear is that Barcelona is in the plans.
The French forward from Atlético de Madrid enjoyed the match between the Jacksonville Jaguars and the Chicago Bears played in London.
It is also not ruled out that the Riyadh Air Metropolitano will host matches, especially when it has Antoine Griezmann pushing to fulfill his dream of watching an NFL game in his favorite stadium. “I have tried it with the people from the club and with those from the NFL. For me, it is the most beautiful there is and everything that is around it, with the parking and the ‘fan zones’ that could be built there, is something that they have very much in mind,” defends the Atlético forward on his visit to London after attending the Bears’ victory against the Jaguars.
The exact date is one of the best kept secrets. Everything indicates that it will be in the fall, although fans will have to wait a little to buy tickets for which many fans are already asking, eager to discover why the United States goes crazy every week.
